Amazon account suspension is very online seller’s worst nightmare. And while the Amazon suspension appeal is a tedious and tricky process, there is a possibility of getting your seller account reinstated quickly if you have a Plan B. Quite often, Amazon doesn’t accept your request for reinstatement and might not even respond to your emails. In that case, you should have an alternative strategy in the bag.
Amazon Account Suspension
All sellers on Amazon have to follow a strict system of rules and regulations. Even though most sellers do whatever they can to prevent Amazon suspension of their account, it is quite possible that some issue will crop up and your account might get suspended. However, all suspensions aren’t of the same type. For example, consider ten different sellers facing Amazon suspension of their accounts for the same reason. But when they all go through the process of Amazon suspension appeal and try to get their accounts reinstated, it is quite likely that the 10 sellers will have ten different experiences while dealing with the Amazon team.
Now, the first step you must take when faced with a suspension is to chalk out a persuasive and concise plan of action. The idea behind such suspensions is to make sure that the seller recognizes the problem, takes concrete steps to rectify the situation, and does enough to assure the Amazon team that such problems won’t come up again. This involves some clear communication and cooperation with Amazon. Sellers who are able to do so often have their Amazon account suspension reversed and their accounts reinstated.
On some rare occasions, Amazon might stop responding to your emails and not give any clear answers to your reinstatement requests. If this happens, it means that there will be no more selling for you on the Amazon platform and you won’t be able to transfer any funds from your Amazon Seller Account to your own bank account because Amazon freezes sellers’ accounts in the event of an Amazon suspension.
If your Amazon suspension appeal seems to have hit a dead end and Amazon isn’t responding to your emails and other communication, it is not necessarily the end of it. There are other options to take care of the situation, with arbitration being one of them. At this point, you might be tempted to go for a lawsuit, but Amazon’s Participation Agreement explicitly states that all disputes have to be settled by Binding Arbitration.
What Is Meant By Binding Arbitration?
The Amazon Participation Agreement defines Binding Arbitration in the following words.
“Each party consents that any dispute or claim relating in any way to this Participation Agreement or your use of the Services or Transaction Processing Services will be resolved by binding arbitration as described in this paragraph, rather than in court …”
As per the American Arbitration Association, arbitration is a cheap and easy alternative to expensive litigation. In this scenario, a dispute is brought before an impartial third party (normally an experienced lawyer or retired judge) to make a final decision that will be binding on all involved parties. This decision is known as an “award.” A detailed decision or award is given out in writing. In general, the decisions are similar to those issued by a court of law but are less time-consuming and cost very little.
Arbitration and Amazon
If a seller is getting nowhere in its bid for reinstatement, then it is better to file for arbitration. This will bring Amazon to the negotiating table and increase your chances of successfully getting your account reinstated.