The phenomenon of Amazon account suspension has been on the rise lately and there are quite a few misconceptions with regard to suspended seller accounts. We try to debunk some of those myths in this piece.
Amazon account suspension and the reasons behind it are a major topic of debate these days in the world of e-commerce. We have been researching the causes so as to make sense of the issues leading to Amazon suspension of a seller’s account while also trying to understand the reason(s) behind this recent increase in account suspensions.
The first thing to understand in this regard is that Amazon’s Product Quality Office has had to put in some policies to keep a proper check and balance owing to a large number of counterfeit items, insufficiently identified products, and customers receiving products entirely different to those listed on the Amazon website. The team feels that they need to maintain the high standards of customer service that has been one of the cornerstones of Amazon’s success down the years.
As a result, the company tried to enforce stricter measures (such as Amazon suspension of seller accounts) aimed at strengthening customer support with regard to Amazon product quality and reducing complaints. At Amazon, each and every customer complaint is given due consideration and a notice is sent to the concerned seller straightaway. If the Product Quality team finds additional problems, then further steps including Amazon suspension are taken.
Once an account has been suspended by Amazon, there are certain misconceptions among sellers with regard to the causes of an Amazon account suspension as well as the process of an Amazon suspension appeal. We will walk you through them in this piece.
1) You Will Be Told Exactly Why Your Account Has Been Suspended
Amazon’s product quality team will provide you with the ASIN linked to the complaining buyer’s issue. However, the order number won’t be provided to you and data about the suspension itself is not likely to be very specific.
It will be up to you to find out what is wrong with the orders related to the questionable Amazon Standard Identification Number (ASIN), make significant improvements in your offerings, and make sure future problems don’t occur. To put it simply, you will have to make the effort to pinpoint the exact problem and then rectify it.
2) Top Sellers Are Not Suspended
It doesn’t matter whether your annual sales volume is over $10 million or $500, all account suspensions and reinstatements are handled in the same manner and there is no special treatment for the top sellers. Any seller with many quality items might have to face a seller account review which might lead to a suspension and that seller will have to go the Amazon suspension appeal route. In short, having a higher level of income does not give any seller immunity from rigorous account reviews. If there is something wrong, your account is likely to be suspended and then you will have to go through the process of an Amazon suspension appeal.
Most of the time, the Amazon team is concerned with removing any and all buyer issues that they might find on your account. The profits that you might be losing aren’t really that big of a concern for them.
3) Account Suspensions Are Rare
To put it simply, account suspensions will always be likely as long as buyers keep encountering issues (order and product quality problems) when shopping on the Amazon website and keep contacting the Amazon support staff to report their inconveniences. So, seller account suspensions aren’t going to decrease anytime soon and it is better if the sellers are vigilant with regard to their inventory info, product details on the Amazon page, and timely responses to customer messages, claims, and any negative feedback. For Amazon, it is all about providing the best customer experience and that is something that the company is unlikely to compromise on.